Consumer Behavior

Augmented Reality (AR), And It's Revolutionizing Way We Shop

Augmented Reality | Nov 01, 2024

Imagine walking into your favourite store, holding up your phone, and instantly trying on clothes or jewellery without stepping into..

The Ebbing Tide Of Revenge Shopping: Understanding Consumer Trends Post-Pandemic

Business | Feb 12, 2024

The trend of "revenge shopping" that emerged in the wake of the pandemic appears to have reached a plateau by 2023. Despite initial s..

Instagram Reels Play Major Role In Beauty And Fashion Purchases In India: Study

Technology | Nov 20, 2023

A recent study revealed that social media has a significant impact on beauty purchases in India. Meta has re..