Consumer Behavior
Augmented Reality (AR), And It's Revolutionizing Way We Shop
Augmented Reality | Nov 01, 2024Imagine walking into your favourite store, holding up your phone, and instantly trying on clothes or jewellery without stepping into..
The Ebbing Tide Of Revenge Shopping: Understanding Consumer Trends Post-Pandemic
Business | Feb 12, 2024The trend of "revenge shopping" that emerged in the wake of the pandemic appears to have reached a plateau by 2023. Despite initial s..
Instagram Reels Play Major Role In Beauty And Fashion Purchases In India: Study
Technology | Nov 20, 2023A recent study revealed that social media has a significant impact on beauty purchases in India. Meta has re..