The Central Consumer Protection Authority (CCPA) recently imposed a penalty of Rs 1 lakh on Storia Foods and Beverages for misleading advertisements. The Storia had allegedly made unfair trade practices by claiming several of its products to be 100% Tender Coconut Water and 100% Natural Tender Coconut Water”

Chief Commissioner Nidhi Khare and Commissioner Anupam Mishra ordered the fine in a suo motu case against the company on June 18. The court found that the company’s products’ ingredient declaration showed that it contained water and coconut water concentrate of 9.6%, equivalent to 100% coconut water, marked as reconstituted. But, it was advertised as “100% Tender Coconut Water” and “100% Natural Tender Coconut Water”

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Storia’s Pomegranate, Mixed Fruit, Mango and Guava Chilli variants, also came under scrutiny as these products were advertised as “100% Juice. The authority noted that the ingredient panels showed that these products were predominantly water, with fruit pulp or concentrate ranging between 4% and 16%, along with apple juice concentrate and water.

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