Mpower, the mental healthcare initiative of the Aditya Birla Education Trust (ABET), launched its new vertical: Athlete Mind Performance (AMP).

Spearheaded by Neerja Birla, Founder and Chairperson of Mpower, ABET, AMP is a significant step forward in helping athletes transform their game and reach championship levels. The launch was marked by an in-conversation between Neerja Birla and Abhinav Bindra, India’s First Olympic Gold Medallist, where they discussed the critical role of mental health training alongside physical training for athletes.

This initiative has also garnered strong support from legendary sports personalities like Sania Mirza, Abhinav Bindra, Aparna Popat, Pullela Gopichand, and Sourav Ganguly all of whom advocated for a sports environment where mental health is given equal importance to physical endurance and training.

“In my journey as an athlete, I’ve come to realize that true sporting excellence is built on a foundation of mental resilience, which in turn, is deeply rooted in our mental wellbeing and overall health. Human well-being must be at the heart of performance; it’s the cornerstone of every success story in sport. I extend my heartfelt congratulations to Birla for her unwavering commitment to mental health in sports,” Abhinav Bindra, India’s first Olympic gold medallist said.

“Just as physical training strengthens an athlete’s body, fostering mental resilience shapes a champion’s mindset. As a member of the International Olympic Committee’s working group on Mental Health, I am deeply committed to the cause, ensuring that athletes, their coaches, and sports organizations prioritize the psychological resources necessary for success both on and off the field.”