Too Sweet To Handle: Massive Crowds At Cupcake Shop Prompt Police Response (Photo on Facebook @ Bilal Zaidi)
New Delhi: Uzma Tabassum, a student of digital marketing who decided to open a strawberry-brownie-cup business in Shaheen Bagh neighborhood in Delhi. The area is known for a Muslim-dominated kabab-and-biryani stronghold, where the strawberry-brownie-cup business has become a massive crowd puller.
Uzma’s stall became an overnight sensation, drawing crowds of hungry folks looking for a sweet fix after a long day of fasting during Ramadan. The woman’s fresh idea, mindset to take risk with a bit of creativity has made her product one of the most sought-after items on the market.
The woman started by putting a layer of brownie, then some strawberry pieces, followed by white cream and chocolate sauce. She wears gloves to keep everything hygienic. The popularity and frenzy grew as people started making and sharing reels, creating hustles making around people lined up outside her stall.
More than 200 people were seen standing outside her stall after 8 PM every day and that number kept growing. Notably, the situation made even the police intervene and set up temporary restrictions as they were forced to shut down the shop for a few hours to disperse the crowds.
The shop. Learning the lesson, the operation has become a little more organized from the day after.
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