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Is Instagram About To Introduce A New Dislike Button?
Instagram users have been buzzing about a new feature that’s been spotted in the comments section: a “dislike” button. It has come to notice that many users are reporting the presence of a dislike button in the comments section.
Dislike button on Instagram, cool pic.twitter.com/Zc3ZfziAoy
— Rushikesh (@rushi9rc) February 15, 2025
We got the dislike feature on IG now, y’all!!👏🏾👏🏾 pic.twitter.com/nzi47JirRE
— Jonas Suber (@JonaSuber12) February 13, 2025
Now, Instagram head Adam Mosseri has confirmed that the platform is indeed testing this feature. According to Mosseri, the dislike button will allow users to privately signal that they don’t appreciate a particular comment.
Also, the number of dislikes won’t be publicly visible, similar to YouTube’s approach. Instead, the data will be used to rank comments.
Also, read| Instagram Hides ‘#Democrats’ Search Results, “We Are Working to Resolve It,” Says Meta
Taking to the Threads account, Mosseri wrote: “Some of you may have seen that we’re testing a new button next to comments on Instagram – this gives people a private way to signal that they don’t feel good about that particular comment. I want to be clear: this is a test, there is no dislike count, nor will anyone know if you tap the button. Eventually, we may integrate this signal into comments ranking to move disliked comments lower down. We hope that this might help make comments more friendly on Instagram.”
The move is said to be a part of Instagram’s ongoing efforts to enhance user experience and promote positive interactions. However, this has now sparked discussions on social media about its potential impact.
🥲Instagram woke up and chose violence with this one…
They just dropped a dislike button in the DMs, and honestly?
I’m not feeling it.
•We are already dealing with the ghost watchers.
•The lurkers have been lurking.
•Now you giving folks a fast pass to hate?So now y’all… pic.twitter.com/QGBf2WDcqg
— Social with Rocki – Virginia Marketing Agency (@RockiMediaEx) February 14, 2025
Posting on Instagram’s main feed is already dreadful, so they’re adding a dislike feature??
self-esteem down the drain pic.twitter.com/93uwQ9cezf
— t (@thirsteaa_) February 13, 2025
Recently, the platform expanded its Teen Accounts feature to India, allowing parents to monitor and control their children’s activity.