Ahead of the 2024-25 season, the Indian Super League (ISL), released their promo ‘Agla Hero Kaun’ featuring the national football greats Bhaichung Bhutia and Sunil Chhetri.
The promo encourages the footballers to put their best foot forward in the upcoming season, with Bhutia and Chhetri anchoring the clip, and asking coaches and athletes from various disciplines to pick their favorites for the season.
The 360-degree integrated marketing campaign features a star-studded line-up, including PV Sindhu, Manu Bhaker, Jasprit Bumrah, Suryakumar Yadav, PR Sreejesh, IM Vijayan and ISL club owners John Abraham and Ranbir Kapoor, amongst others- all rooting for their ‘Agla Hero.’
Check out the video here:
Aakhir bina dekhe pata kaise chalega, #AglaHeroKaun? 😏
Watch #ISL 2024-25, September 13 onwards, LIVE only on @JioCinema, #Sports18-3, and #AsianetPlus! 📺#LetsFootball #ISLIsBack | @Sports18 @chetrisunil11 @bhaichung15 pic.twitter.com/2NBgHzRj8Q
— Indian Super League (@IndSuperLeague) September 9, 2024
“Lallianzuala Chhangte has been very promising and is still young. Sivasakthi Narayanan is also there as a young player from Bengaluru. Kiyan Nassiri is also very young. These are some of the young players who are going to do well,” Bhutia said, picking up his favorite for the season.
“If you want to be the next hero, don’t take pressure. If you are a youngster, enjoy it. Play football because you love it. Try to not listen to the noise as people will talk, play because you enjoy it,” Chhteri, the former India captain said.
The upcoming season will get underway on Friday with the defending champions Mohun Bagan locking horns with Mumbai City FC in the inaugural fixture.
