The National Democratic Alliance or NDA has secured a lanslide victory in Bihar Assembly elections 2025. The massive win in the Hindi heartland state even after a two decades of anti-incumbency has surprised everyone. How did they pull off this massive win?
Here are the 5 key factors that led to their triumph!
1. Massive Women Voter Mobilisation
Women voters were the game-changer! Historic turnout gaps showed women outvoted men by up to 20 percentage points in key districts. Welfare schemes targeting women, like support for Jeevika Didis, cemented the NDA’s image as champions of their safety and aspirations, turning them into a loyal support base.
2. Flawless Seat-Sharing Formula
The NDA, including the BJP, JD(U), and allies like LJP (Ram Vilas), nailed their seat distribution early. A meticulous formula, which saw BJP and JD(U) contest 101 seats each, prevented intra-alliance friction and ensured each party contested seats where they had the strongest local appeal. This strategic coherence minimized vote splitting.
3. Broadened Caste Coalition
The NDA successfully expanded its social base beyond traditional lines. The focus shifted to the ‘ME’ factor—Mahila (Women) and EBCs (Economically Backward Classes)—alongside the traditional Upper Castes. This wide-ranging, inclusive alliance, boosted by Dalit and Backward caste support from smaller partners, secured nearly 49% of the vote.
4. Resurrecting ‘Jungle Raj’ Scare
The NDA heavily capitalized on the fear of ‘Jungle Raj’—a narrative associated with the RJD’s past regime. This law-and-order scare effectively reminded voters of past instability, contrasting it with the NDA’s promise of stability and development. It mobilized voters seeking a safer, more reliable alternative.
5. The Enduring Nitish Factor
Nitish Kumar’s continued appeal as a stable leader synonymous with good governance was crucial. His JD(U) made a strategic comeback, and his ability to balance Bihar’s complex caste equations, combined with the BJP’s national strength, created a unified and trusted front. Slogans like “Bihar Ka Matlab Nitish Kumar” resonated deeply.
