Thursday, May 2

Seventh-Gen Sensation: Exploring The Luxurious BMW 7 Series In India

Written by S Das

The arrival of the latest BMW 7 Series, dubbed the seventh-gen (G70), heralds a new era of opulence and sophistication in the luxury automotive landscape. Priced competitively at Rs. 1.81 crore (ex-showroom), this flagship sedan is poised to redefine luxury and comfort while raising the bar for driver-focused performance. Let’s delve into the captivating features and unparalleled driving experience that make the new BMW 7 Series a standout contender in its segment.

Exterior Design: The BMW 7 Series commands attention with its bold and striking exterior design. The iconic kidney grille, adorned with Swarovski crystal elements, serves as a bold focal point, complemented by sleek LED Daytime Running Lamps and meticulously crafted angular lines. The over-five-metre length accentuates its road presence, while the 20-inch stock wheels add a touch of elegance to its profile.

Interior and Rear Seat Comfort: Step inside the cabin, and you’re greeted by a haven of luxury and innovation. The interior exudes opulence, with a minimalist design aesthetic and a clear focus on comfort. The 14.9-inch curved display takes center stage, offering intuitive control over various functions, while the rear seats pamper occupants with exceptional comfort and an array of features. The ‘theatre mode’ transforms the rear cabin into a cinematic experience, complete with an 8K screen and ambient sound effects, curated by renowned composer Hans Zimmer.

Engine and Performance: Powering the BMW 7 Series is a potent 3.0-litre, six-cylinder turbo-petrol engine, delivering an impressive 381hp. Enhanced by a 48V mild-hybrid system, the sedan offers exhilarating performance, with a 0-100kph time of just 5.4 seconds. The seamless shifts of the 8-speed torque converter gearbox and dynamic driving modes ensure a thrilling driving experience, complemented by a raspy exhaust note that adds to the excitement.

Ride and Handling: While the new 7 Series may not exhibit the same dynamic prowess as its predecessors, it excels in delivering a refined and composed ride. Equipped with adaptive air suspension, the sedan glides over rough roads with ease, offering unmatched stability and comfort. Though its steering response may not be as sharp as previous models, the BMW 7 Series remains a benchmark for luxurious cruising and effortless driving.

Price and Verdict: With a starting price of Rs. 1.81 crore, the BMW 7 Series competes head-to-head with rivals like the Mercedes S-Class and Audi A8 L. Despite its premium pricing, the sedan offers exceptional value for money, boasting top-shelf luxury, advanced technology, and a truly immersive driving experience.

The new BMW 7 Series embodies the pinnacle of automotive luxury, blending exquisite craftsmanship with cutting-edge technology. Whether you’re chauffeured in the rear seats or behind the wheel, the seventh-gen BMW 7 Series promises to elevate every journey to a state of pure bliss and sophistication.