Consumer products company Honasa Consumer, the parent company of Mamaearth, has raised Rs.765 crore from 49 anchor investors ahead of its initial public offering (IPO) launch on October 31.

Investors in the anchor book include Smallcap World Fund, Fidelity Funds, Abu Dhabi Investment Authority, and Goldman Sachs. The company has allocated 2.36 crore shares at Rs.324 apiece for the anchor portion. It has also allocated shares worth Rs.253.6 crore to domestic mutual funds. “Seven Domestic Mutual Funds have applied through a total of 19 schemes,” the company said in an exchange filing.

Mamaearth”s IPO consists of a fresh issue of shares worth ?365 crore and an offer for sale (OFS) of up to 4.12 crore shares. Those offering shares in the OFS include promoters and founders Varun Alagh and Ghazal Alagh, and investors like Fireside Ventures, Sofina, Stellaris Venture Partners, Snapdeal co-founders Kunal Bahl and Rohit Kumar Bansal, Rishabh Harsh Mariwala, and Bollywood actor Shilpa Shetty Kundra.

At the upper end of the price band, the IPO is expected to fetch about Rs.1,701 crore. The company has set a price band of Rs.308-?324 per share for its IPO.

The offer will close on November 2.