"Like The New Cargos": Shah Rukh Khan On Aryan Khan's New D'Yavol Hoardings (tsrkkolkata)
Aryan Khan has launched his on brand of luxury streetwear called D’Yavol last year. New hoardings of the brand features its brand ambassador Shah Rukh Khan for its campaign. The hoardings which are on display at Mumbai airport features Khan flaunting his long hair and ripped body from his Pathaan look. Fans can”t stop from gushing over the “King Khan”, and the father-son pair on their collaboration.
Taking to his social X (formerly twitter) account, ‘Papa Khan’ shared a video saying that he is excited to “see this now at Mumbai airport…new lifestyle stuff coming out soon”. Khan also added that he like the “new cargos”.
Excited to see this now at the Mumbai airport….new lifestyle stuff coming out soon. I like the new cargos…. ❌ pic.twitter.com/SDJo1o7hHc
— Shah Rukh Khan (@iamsrk) February 17, 2024
In April 2023, Aryan Khan, along with Leti Blagoeva and Bunty Singh exclusively on the brand’s website. The trio also launched D’Yavol vodka before. Talking to Vogue India last year, Aryan Khan said, “for me, apparel is an outlet for creativity. Even in filmmaking, costume design is a very important part of capturing the right mood and telling the story”.
Aryan Khan launched the brand on April last year and directed the first promotional ad campaign, featuring Shah Rukh Khan. Since then Khan has not only been promoting his son’s brand and sporting pieces from it.
Drop goes live on 30th April. Limited release.
Only at https://t.co/dc5LPpuH6Y pic.twitter.com/dEvRnD7XvE— Shah Rukh Khan (@iamsrk) April 25, 2023
On his Ask SRK session on X last year, Shah Rukh Khan joked about the high price on D’Yavol products. When a fam asked “@iamsrk ye dyavol x ke jacket thoda sa 1000- 2000 wale bhi bana do…. Wo wale khareedne me to ghar chala jayega (Please make some jackets for ₹1000-2000. The ones that are there are too expensive, will have to give away houses to buy those).” He replied, “Yeh D’Yavol X wale log mujhe bhi sasti nahi bech rahe….kuch karta hoon! (They are not even selling me with a discount. Let me do something)”.
