The used car market in India is undergoing a significant transformation, with companies adapting to changing market dynamics and consumer needs.The automotive industry is rapidly evolving, driven by the rise of electric vehicles (EVs) and shifting consumer preferences. The company focuses primarily on affordable models like the Maruti Suzuki Swift and Hyundai i10. While 80% of sales are from cars priced above INR 4 lakh, the company continues to cater to the masses, emphasizing affordability over luxury, especially in Tier 2 and Tier 3 cities.

Important points:

Recent INR 250 crore capital infusion from parent company
Rising average sale price driven by affordable car models
Focus on mid-range vehicles for broad market appeal

As the automotive landscape shifts, this leading player remains focused on affordability and innovation, catering primarily to the masses and adapting to regional demand trends.