Toyota to Electrify Its Lineup with Hybrids before Full EVs, Flex Fuel
Toyota Kirloskar Motor”s Managing Director, Masakazu Yoshimura, discussed the company”s approach to transitioning to fully electric vehicles (EVs) in India. Toyota is focusing on strong hybrids as a bridge to EVs and has received a robust response to its electric variants of the Hyryder and Innova Hycross models. Yoshimura emphasised that mobility solutions should align with the available energy mix to ensure sustainability. He praised the Indian government”s tech-agnostic approach, acknowledging that multiple technologies are needed to meet diverse customer needs.
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Yoshimura noted that the demand for strong hybrids like the Hyryder has been unexpectedly high, with waiting periods extending several months due to significant bookings. He highlighted that strong hybrids offer about 50% better fuel efficiency than normal petrol vehicles and are well-accepted by rational Indian consumers.
Regarding the future of energy sources, Yoshimura highlighted the importance of a balanced and diversified approach, as different regions may have varying energy needs based on factors like local resources. He emphasised that the government”s role is crucial in setting energy pathways, but consumer acceptance is equally important.
Yoshimura also discussed the growth of the market for strong hybrid vehicles in India, expressing optimism about its acceptance. He mentioned that changes in taxation structures favouring hybrids compared to conventional fuel vehicles could encourage consumer adoption. Despite the cooling down of demand after the festive season, he believes that the Indian automotive market will continue to grow in the long term.
Toyota has also unveiled the world”s first car that runs entirely on alternative fuel ethanol and features a flex-fuel engine. The model, based on the Innova HyCross MPV, can generate electric power and operate in EV mode. This prototype is compatible with emission norms and aims to reduce pollution and carbon footprint. The production version”s release date is yet to be confirmed. Union Minister Nitin Gadkari presided over the launch event, promoting alternative fuels to reduce pollution and dependency on crude oil imports. Toyota”s push aligns with India”s goal to achieve a 20% ethanol mix in petrol by 2025.
