Blue Dart’s ‘Dart Plus’ Is ‘Bharat Dart’ Now (Image:bluedart.com)
South Asia”s premier logistics company Blue Dart unveiled its newly revamped service, formerly known as Dart Plus, as Bharat Dart. The choice of the name happening amidst the India vs Bharat row has created enough buzz on the internet. This strategic transformation, according to the logistics company, “marks a momentous milestone in Blue Dart”s ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat”.
In the past two weeks, two distinct occurrences have reignited the debate about India”s name and a possible change to “Bharat’; firstly, a dinner invitation for the G20 delegates referred to the host as the “President of Bharat” instead of “President of India”, secondly, Prime Minister Narendra Modi”s nameplate displayed “Bharat” rather than the usual “India’ during the G20 Summit.
The company, however, did not say the name change has got anything to do with the recent row.
The company said its decision to rebrand this service “stems from an extensive discovery and research process aimed at aligning itself to the evolving needs of its customers.”
“The company”s unwavering dedication to delivering customer delight has led to a streamlined and reimagined service that promises to provide exceptional value to its customers,” it added.
“Bharat Dart is a time sensitive delivery service backed by speed, security and handling with value-added features and benefits like complete visibility on last mile through a robust system and easy payment options,” the statement from the company said.
Blue Dart has a reach of access to over 55,000+ locations across the nation and spanning 220 countries and territories worldwide.
In FY-23, share of tier II and tier III cities as a percentage of the overall e-commerce market stood at 18.6% and 37.1% respectively, with a forecast to make further inroads in the sector, the company said.
Of the initiative, Pablo Ciano, CEO – DHL eCommerce said the company believes in the immense potential to spotlight the unique products and services offered by India”s small businesses and MSMEs in tier II and tier III cities on a global stage, enabled by their seamless delivery solutions. “This vision harmonizes seamlessly with the government”s “Make in India” initiative.”
