Kalyan Silks, the textile major, recently launched a new brand, FAZYO, targeting the young generation market. In the initial phase, the brand has planned 50 showrooms in South India alone. The first showroom is set to open at Thrissur, Kerala after the festival of Onam. It is expected to be a grand showroom. The brand could pose a competition to the brands like MAX and Zudio which already has a market presence, as reported by dhanamonline.
Brand FAZYO would be led under the leadership of Kalyan Silks Chairman, T.S Pattabhiraman, Prakash and Mahesh as board members.
Kalyan Silks has been in textile retail since 1909, later on, it grew into holding a major chunk of textile markets and now has become one of the most sought-after apparel brands in the country and overseas under the management of Pattabhiraman. The tex-retail has always adapted as per the market and customer preferences, this along with their expertise in the field is expected to help FAZYO make a mark in the markets.
Currently, Kalyan Silks has 32 showrooms across in India and abroad. Kalyan”s international showrooms are operational in Dubai, Abu Dhabi, Meena Bazar, Al Khawas and Muscat.