Reliance Retail Ventures, Israel’s Delta Galil Forge Strategic Partnership In India
Reliance Retail Ventures Limited (Reliance Retail), India’s largest retailer, has entered into a strategic joint venture with Israel’s Delta Galil Industries Ltd., a global leader in intimate, activewear, and denim apparel. The partnership, announced on 10 September 2024, marks a 50/50 joint venture aimed at revolutionising the Indian apparel market by introducing an apparel innovation platform tailored to meet the specific needs of Indian consumers, according to a statement from Reliance Retail Ventures.
Delta Galil, known for its expertise in innovation and product excellence, will leverage this partnership to expand its footprint in India. Through this venture, it will offer its range of intimate and activewear brands across retail, wholesale, and digital platforms. In addition, Delta Galil will design and manufacture products for Reliance’s well-established brands. The collaboration will focus on categories such as intimate apparel and activewear, both of which are expected to experience significant growth in the Indian market.
V Subramaniam, Managing Director of Reliance Retail, welcomed Delta Galil to the partnership, noting that the company’s “global innovation in intimate apparel and activewear” aligns well with Reliance Retail’s commitment to delivering high-quality, innovative products to Indian consumers.
Delta Galil’s CEO, Isaac Dabah, emphasised the strategic importance of the collaboration, stating, “Reliance Retail is one of the fastest-growing retail companies globally, and we are proud to partner with them as we tap into India’s dynamic consumer market.” Dabah also revealed that Delta Galil plans to launch its Delta family lifestyle stores and the Athena brand for men’s and women’s intimates in the next 18 months.
Reliance Retail, which operates over 18,000 stores across multiple consumer categories, is the only Indian retailer ranked in Deloitte’s Top 100 global retailers. This joint venture is expected to boost Reliance’s market presence in the intimate and activewear sectors, while providing Delta Galil with a platform for accelerated growth in India, home to over 1.4 billion consumers.
