Johnny Sins and Ranveer Singh for Bold Care ad (Courtesy: Screengrab)
The never-seen-before collaboration between adult film star Johnny Sins and Ranveer Singh broke the internet. The ad, written by Tanmay Bhatt, Deviah Bopanna, and Vishal Dayama, directed by Ayappa KM puts out two common taboo topics: erectile dysfunction and women’s pleasure.
In a recent interview with Tanmay Bhatt, Sins said how extremely welcoming everyone was to him but regretted not being able to see India like he wanted to. Sins also compared his shoots with an advertising shoot in India, stating that there are far more lesser people in his shoots.
“It’s been a little hard because you come all the way here, to a country you have always wanted to see, really not be able to see it. The people have been amazing. Everybody has been extremely nice and what I have seen so far has been extremely cool.” Sins said in a chat with Tanmay Bhatt on his YouTube channel.
“I don’t think I have ever seen so many people on set. The largest set I have seen in the US is maybe 15 people and most of my shoots these days are me and the girl usually. Most shoots are 3 to 5 people.”
The Bold Care ad turned out to be a parody of regular television series and was not accepted by actor Rashami Desai. She shared her thoughts on social media, saying: “After watching this reel, which is highly unexpected, I felt it’s a humiliation to all the TV industry and people who work in television. Because we (are) always made feel smaller. Actors really wanna work on big screen too, this is how exactly we get treated. Everyone is working hard. But I’m sorry, TV show pe yeh sab nahi dikhate. This all happens on big screen. And nothing wrong in showing some reality but this is reality check for all the TV industry coz I feel it’s a slap. May be I am overreacting. But we show culture and love to our audience. And I am hurt coz I’ve had respectful journey in TV industry. Hope you all will understand the emotion.”
It is reported that Ranveer initiated the chat with Sins for the advertisement. Sins immediately agreed after the Bollywood star pitched the idea of sexual health in India. The adult film star started shooting the ad for two days after reaching India.
The advertisement breaks the taboo of commonly accepted ads in the Indian culture. It shifted towards more inclusive and open discussions around the wellness of sexual health.
