In Pics: Evolving Art Of Jamakalam From The Land Of Erode (Image-Instagram/erode.clothing)
With ART, which ages like a fine wine, the craft find its roots with modernity delving down. With time, the world of fashion evolves along the minds of innovators. Here comes the fashion enthusiast who revises the art of Jamakalam weaving from the land of Erode. Erode Clothing provides ancient art with the essence of fashion glam.
Erode, a cultural luxury brand of Bhutra, acts as a reminder that cultural erosion is not just limited to the physical landscape but extends to the intangible heritage we risk losing if we do not act. With the mission of saving the fate of Jamakalam weaving, Erode made its empire in the fashion world. Here are some collections from the brand which is nothing more than simply WOW.
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With the spirit of innovation, a sense of responsibility, and a light of hope, the Erode brand offers unique clothing with prints exclusively from the hands of traditional weavers of Bhavani. Not only that, but their pages offer a creative fashion album.
Understanding the land of Bhavani’s rich heritage, carrying the pride of Erode – the art of Jamakkalam carpet, the founders of the brand Erode embraces the skill passed down through generations.
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As said, each thread woven of the land holds stories of the weavers living in Bhavani. The makers just don’t offer fashionable clothes but narrate a story with intricate patterns and vibrant designs, a testament to the weaver’s dedication, patience, and remarkable craftsmanship.
The echos of Erode in the fashion realm begin with a dedicated research by the makers revolving around the theme of admiration for individuals and a deep antipathy towards mass production encouraging the embracement of individuality and offering a space of fearless expression.
With the mission of boldly expressing their opposition to fast fashion and mass production, the makers explore this clothing that holds intrinsic value and emphasizes preservation.
The tradition of weaving is rich with the evolving world of fashion, the makers bring modernity to the traditional art of fashion, thereby reviving the fading art of weaving in Erode.
