Reliance Retail will expand to five stores and eventually to 100 stores on ONDC
Reliance Retail Ventures Ltd (RRVL) has begun a pilot program on the government-backed Open Network for Digital Commerce (ONDC) via Fynd, an omnichannel retail platform in which it holds a stake, according to sources.
Currently, the Shri Kannan Departmental Store in Madurai, Tamil Nadu, a Reliance Retail outlet, is live on the seller side of ONDC through Fynd. “This is being conducted as a pilot and more stores in Tamil Nadu are in the pipeline. If successful, Reliance Retail will expand to five stores and eventually to 100 stores on ONDC. Gradually, all brands owned by Reliance Retail will be integrated into ONDC,” reports said. Reliance Retail acquired Shri Kannan Departmental Store in December 2021 for Rs 152.5 crore.
Reliance Retail”s quick-commerce company Dunzo had previously gone live on ONDC during its beta launch in Bengaluru in September 2022 but has not been active as a logistics service provider on the network since April this year. GoFynd.com currently services over 15,000 pin codes. Fynd launched its seller app on ONDC in February, with the buyer app expected to go live in the second quarter of 2025.
For the financial year 2023-24, Reliance Retail reported a turnover of Rs 306,786 crore. As of March 31, 2024, it operated 18,836 stores with more than 1.06 billion footfalls recorded in FY24, 304 million registered customers, and nearly 1.26 billion transactions. It operates in sectors such as grocery, consumer electronics, fashion and lifestyle, and pharma under various brands.
Since its formal launch in January 2022 until the end of April 2023, ONDC has facilitated 57 million transactions. Mobility services, led by ride-hailing apps like Namma Yatri, account for nearly 50% of the total monthly orders on the network. From February 2022 to March 2023, mobility services accounted for over 32.2 million orders, while non-mobility services accounted for more than 17.5 million orders.
Big companies and platforms onboarded on ONDC include Wow Momo, McDonald’s, and Domino”s Pizza in food and beverage; Marico, P&G, and Hindustan Unilever in FMCG; and Namma Yatri, Kochi Open Mobility Network, and Ola in mobility.
