McDonalds opens New CosMc's - A Spinoff Brand (Image: X.com/cosmcs)
McDonalds is all set to woo customers with a “bold new beverage concept from the McDonald’s universe,” says its X handle. The new brand concept has been named as CosMc’s. The McDonald Corporation, in their press release, has introduced CosMc’s, which is a “new small-format, beverage-led concept,” with a menu which has bold and refreshing beverages and tasty treats, the release added.
Spreading its wings with the new concept, the Multinational fast food chain has planned on 10 new locations with the first CosMc’s location opening at Bolingbrook, Illinois. The new locations are expected to be open soon before the end 2024, the press release said.
The American Multinational fast food chain has named the new brand concept over its mascot which has appeared in its earlier commercials in the 1908’s. The mascot has been featured as an alien who steals from McDonaldland to CosMcland. The advertisement story goes on that, after a number of snatch trips down to McDonaldland, CosMc began experimenting the McDonaldland menu which led to the aliens in the planet wanting more and CosMc serving them well. Now, CosMc has decided to “bring this menu down to Earth,” so that humans could experience a “momentary escape,” “through the galaxy.”
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The colour theme chosen for the CosMc’s is classic blue and yellow. The menu at CosMc’s brings in a variety of beverages, calling them mood boosters. There are speciality lemonades, teas, blended beverages and cold coffee which can be customised as per the customer choice with syrups and shots. The food menu also comes with a variety – Spicy Queso Sandwich, Savory Hash Brown Bites and Pretzel Bites are served which is accompanied by dipping sauces; not over – there is a sweet side too, with Cookie Sundaes and fudge brownies. The McDonald’s classics also has space in the menu.
The digital, drive through, menu boards and cashless payments are also available at the locations. The new spinoff is expected to be a tester brand in the afternoon hunger, slump section with CosMc’s advertising line speaking for itself, “we’re exploring how we might solve the 3pm slump by lifting humans up with every sip.” Adding that, “at CosMc”s, you”ll find exactly what you need to take you to your happy place.” The press release did not mention anything on locations abroad.
The multinational corporation, McDonald”s began as a restaurant at San Bernardino, California, in the year 1940, and was run by Richard and Maurice McDonald. As on 2021, McDonalds operates at 40,031 locations around the globe.
