Celebrity Brands: The Rise and Risks of Star-Studded Ventures

celebrity brands | Aug 20, 2024

From Kylie Jenner's 'Kylie Cosmetics' to Katrina Kaif's 'Kay Beauty', celebrities are making moolah after di..

Reliance Retail Launches ONDC Pilot Through Fynd Platform

Technology | May 31, 2024

Reliance  Retail Ventures Ltd (RRVL) has begun a pilot program on the government-backed Open Network for Dig..

Meta Expands Instagram's Creator Marketplace To India

Technology | Feb 23, 2024

Meta is expanding Instagram"s creator marketplace feature. The creator marketplace, a hub for brands and creators to connect and coll..

Innovation at the Helm: Brands Harness Sampling Strategies to Captivate Buyers

Business | Feb 02, 2024

In the ever-evolving landscape of consumerism, brands are increasingly leveraging innovative strategies to capture the attention and..

Beyond Profit Margins: Big Brands Leading the Way in Customer Support Amidst the Cost-of-Living Crisis

Business | Jan 28, 2024

The ongoing cost-of-living crisis poses a unique challenge for consumers, but major brands have stepped up, implementing notable init..