From Kylie Jenner’s ‘Kylie Cosmetics’ to Katrina Kaif’s ‘Kay Beauty’, celebrities are making moolah after diving into the brand game. While some find success, but not every venture shines. Market saturation makes it hard to stand out, and genuineness is crucial—fans can quickly detect a product without a substance . Quality also plays a role; star power alone can’t save a brand that fails to deliver.

High prices without corresponding value can spell disaster. Here is how?

• Market Saturation: Hard to stand out in an overcrowded space.
• Authenticity Matters: Fans seek genuine products, not just star power.
• Quality Over Price: High costs must be justified by superior products.

Celebrity brands must prioritize authenticity and quality to thrive in a competitive market. This is the only way to sustain in a completive market.