Premiere League giants Arsenal has announced its partnership with Dubai based real estate company, Sobha Realty. And now Sobha Realty has become the club’s official Real Estate Partner.
Ravi Menon, Co-chairman of Sobha Realty, Francis Alfred, Managing Director of Sobha Realty and Juliet Slot, Chief Commercial Officer of Arsenal F.C, were joined by Arsenal legend Sol Campbell to sign the multi-year agreement, as per Arsenal.com.
“This is our first Official Global Real Estate Partner, a further sign of our commercial strength, and ability to continue attracting new partners from a diverse field of industries and backgrounds. We look forward to working with Sobha Realty in the years ahead and supporting its growth as a brand across the world,” said Juliet Slot, chief commercial officer of Arsenal Football Club.
As part of the agreement, Sobha Realty will be present at all men’s and women’s domestic matches at the Emirates stadium.
They have decided to work on improving the sports sectors in Dubai and beyond. And also have planned to organize football events such as youth football clinics, competitions and lectures.
To commemorate the partnership, a 1,000-strong drone was illuminated in the skies over Dubai’s Jumeirah Beach Residences. The 15 minute performance showcased the rich heritage of Arsenal and both brands shared value.
The WM club will exclusively will be renamed as ‘The WM Club, Presented by Sobha Realty’ on the match day at Emirates Stadium.
Ravi Menon stated, “Sobha Realty is delighted to be embarking on this exciting journey as Arsenal Official Global Real Estate Partner. Our collaboration with the globally recognised football institution is a coming together of shared values of both organizations as the‘ art of the detail’ meets the ‘art of football’.
Sobha Realty was founded in 1976 as an interior design business in Oman. The developer has established a global presence with developments and investments in the UAE, Oman, Bahrain, Brunei and India. They began as Sobha Developers in 1995 at Bangalore and later in 2003 they started their real estate company in Dubai. P.N.C Menon, founder and Chairman of Sobha Ltd & Sobha LLC is from State of Kerala.