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“Downright Terrible”: Bombay Shaving Co’s Newspaper Ad Garners Huge Criticism For Mentioning Prachi Nigam

27Apr

India

“Downright Terrible”: Bombay Shaving Co’s Newspaper Ad Garners Huge Criticism For Mentioning Prachi Nigam

Prachi Nigam from Uttar Pradesh caught everyone's attention after she scored 98.5 percent in her 10th Board exam. However, instead of being appreciated, the young girl was mocked and trolled for her facial hair. The situation shed light on the prevailing mindset of the society where appearance often...

Centre Discusses Guidelines To Monitor Misleading Claims By Coaching Institutes

10Jan

India

Centre Discusses Guidelines To Monitor Misleading Claims By Coaching Institutes

As fraud practices are increasing to lure students and job-seeking candidates in the coaching institutes, the central government is discussing various guidelines to check fake and misleading advertisements. The guidelines that are currently being mooted will apply to both online and physical coachin...

How An Instant Rasam Paste Advertisement Divides The Internet

6Jan

India

How An Instant Rasam Paste Advertisement Divides The Internet

Discussions on everything and anything can take place in internet. Amusingly, an advertisement that appeared on the back of a bus in Bengaluru has now divided the internet. The advertisement for instant rasam paste, which featured a man with a text asking “Wife North Indiana?” written next to him, p...

Google’s AI Tools Are Changing the Advertising Landscape

2Sep

Technology

Google’s AI Tools Are Changing the Advertising Landscape

Google is making significant strides in the world of generative artificial intelligence (AI) tools, particularly for its advertising platform in India and across the globe. This move comes as Google faces the potential of declining digital ad revenue in an era dominated by AI. In late April, Goog...