Lanzhou Noodle Brand Opens First Store Outside Mainland In Hong Kong

Invest Hong Kong (InvestHK) announced that a Mainland Lanzhou beef noodle brand, Ma Ji Yong, officially opened its first store outside the Mainland in Hong Kong today (22 October 2025), marking a significant milestone in the brand’s global expansion.

Associate Director-General of Investment Promotion of InvestHK, Mr Arnold Lau, said, “We welcome Ma Ji Yong to choose Hong Kong as the first stop for its global expansion. As a bridge connecting Chinese Mainland and the international market, Hong Kong is the best springboard for Mainland enterprises to ‘go global.’ We believe that Ma Ji Yong will bring new vitality to Hong Kong’s catering industry and use Hong Kong as a stepping stone to the international market.”

Deputy General Manager of Hong Kong Market, and Development Director for Hong Kong, Macao and Southeast Asia of Shanghai Huaqiao Catering Management Co Ltd, Ms Zenna Huang, said, “Hong Kong’s diverse food culture, highly sophisticated consumers, and status as an international financial centre provide an excellent platform for Ma Ji Yong to build its brand image and enter overseas markets. It is an ideal gateway for us to promote Lanzhou beef noodles globally.”

She explained, “Hong Kong has robust intellectual property protection, a business-friendly environment, an international consumer base, and is a hub for culinary innovation in Asia. The city is an important platform for the combination of global food culture. We will leverage its diverse consumer base to widely promote Lanzhou beef noodles to the world, bringing the fusion and innovation of its flavours with various regional cuisines for our customers.”

She added that the Hong Kong office is part of the Hong Kong, Macao, and Overseas Business Unit of the headquarters, responsible for coordinating and managing Ma Ji Yong’s business expansion, store operations, and strategic partnerships in Hong Kong, Macao, and Southeast Asia. The brand will use Hong Kong as a launchpad to expand into other markets in the region and introduce digital ordering systems and membership platforms tailored to international customers.

Established in 2019, Ma Ji Yong, under Shanghai Huaqiao Catering Management Co Ltd, is a modern Chinese noodle chain brand that inherits the tradition of Lanzhou beef noodles. The brand insists on using high-quality ingredients, handmade noodles, standardised operations, and modern dining environment. Currently, it has over 360 directly operated stores in Chinese Mainland, making it the largest Lanzhou beef noodle brand in the country.