Zara Removes Controversial Ad From Website And Social Media Platform After Boycott Calls

The Spanish retailer Zara, the clothing brand has removed their controversial ad campaign from the front page of their website. While the post has been completely taken down from Twitter, the company’s Instagram handle still have the post. The move to remove from the main page of their website came after the boycott call from the Pro-Palestine protesters.

The parent company of Zara, Inditex said the that the change was as a part of normal process of refreshing the content and added that the photos were taken in September before th current Israel-Palestine war began, said Al Jazeera.

Zara said the ad campaign was actually hatched in July and the photographs were taken in September. The fashion brand further added that the idea was inspired by men’s tailoring from past centuries. But the company has not commented about the boycott call yet.

Zara found itself  entangled in a controversy after it released a campaign which resembled the Gaza genocide. The campaign highlighting the versatility of its new edition resulted in spread of outrage among public, especially online.

The images published by the Spanish retailer highly resembled Islamic burial attire, a body covered in white shroud, an upside-down map of Palestine. These images drew stark parallel to the ongoing conflict in Gaza.

The campaign, named The Jacket, is part of Atelier series, which it describes as “a limited-edition collection from the house celebrating our commitment to craftmanship and passion for artistic expression”. The Instagram handle of the retail giant is filled with “Boycott Zara” calls.

This is not the first time Zara has received boycott calls from the Palestine supporters. The “Zara, cool clothes, cool Israelis” social media post shared by ItamarBen-Gvir, the ultra-right-wing Israeli politician. He was hosted by a Zara franchise owner in Israel, which added to the outrage for the company.