"Keep Calm And Carry On": Burger Singh Responds After Cyberattack By Pakistani Hackers (image-burgersinghonline)
Popular Indian fast-food chain Burger Singh found itself at the centre of a cyberattack orchestrated by a Pakistani hacking group known as Team Insane PK on Tuesday. The company took to their social media platform, X (formerly known as Twitter), to share the news of the security breach, adding a humorous response along with it.
The hacking group, infamous for its past engagements with Delhi and Mumbai Police, turned its attention towards Burger Singh”s online website following an incident to a politically charged promo code, “FPAK20”, as disclosed by the company in their social media post.
Burger Singh explained the origin of the cyberattack, revealing how a promotional code they thought was a clever idea, “FPAK20”, unexpectedly garnered attention. “The backstory to this cyber saga? Well, it turns out, a cheeky promo code we once thought was a good idea (“Fpak20,” ring any bells?) was a great idea and landed better than we expected. In retrospect, offering discounts with geopolitical flair is a gift that keeps giving,” wrote Burger Singh.
Instead of addressing the digital intrusion, the fast-food chain made an unconventional choice to leave the digital graffiti untouched for a day, calling it an “open mic night for hackers.”
Acknowledging the situation, Burger Singh emphasised that their website was undergoing improvements, “Here”s the scoop: our website didn”t just get a new look; it got a whole new attitude, albeit one we didn”t sign up for. While we”re on the subject, let”s clear the air: our website is currently a work in progress. Think of it as that one room in your house you”ve been meaning to clean up but haven”t gotten around to yet.”
Remaining optimistic, the burger joint hinted at refocusing efforts towards innovation and said, “We’re channelling our inner cool uncle and not just rushing to clean up the mess. Instead, we’re keeping the graffiti up for a day… It’s our way of saying, “Take a good look, folks. Inspiration strikes in the oddest of places.””
Burger Singh assured their loyal consumers by saying that the digital hiccup was just that – a hiccup. The company signed off the post with a message to “stay hungry, stay foolish.”
URGENT ADVISORY: Pakistani group hacks Burger Singh website 😎 pic.twitter.com/2fmmJwCnf8
— Burger Singh (@BurgerSinghs) February 27, 2024
Meanwhile, netizens could not help but applaud the humorous response by the firm. An X (formerly known as Twitter) user exclaimed, “Subtle, yet sharp digital assassination… amazing work, Burger Singh. And give your PR team a raise :)” while another user said, “Brilliant guys, an MSD type of approach, would surely be heading to your store to try some burgers now.”
The Pakistani hacker group used the burger joint”s website to post its message, “stay away from Pakistani Cyber Space,” and warned people from “defacing” Pakistan websites. They also uploaded a YouTube video on the company”s website promoting the Pakistan Air Force (PAF).
