Located at Manorama junction, the super premium outlet offers lift facilities and ample parking spaces.
Thrissur, Kerala: Kerala’s first super premium beverage outlet named ‘High Spirits: A Bevco Boutique’ opened in Thrissur on Tuesday, August 5.
Harshita Attaluri, IPS, the Chairperson and Managing Director of the Kerala State Beverages (M&M) Corporation Ltd (BEVCO), inaugurated the outlet. It is the first fully air-conditioned retail outlet of BEVCO in the state.
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At ‘High Spirits,’ customers will not have to stand in a long, winding queue. The three-storied building, which spans over an area of 5,000 square meters, was designed with sole focus on customer experience.
The outlet features a wide variety of both Indian and foreign liquor brands, with around 20,000 bottles on display.
One of the specialties of the Bevco Boutique is its beer vending machines. Another significant feature is that each product has a Radio-Frequency Identification (RFID) tag, which makes bottle theft impossible.
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Located at Manorama junction, this super premium outlet offers lift facilities and ample parking spaces.
Meanwhile, BEVCO is planning to start at least one similar premium outlet in each district. The Chairperson said that as a next stage, four new outlets are being planned: two in Kochi – at Vadakkekotta and Vyttila (Metro Station) – and one each in Gokulam Mall (Kozhikode) and Munnar (Idukki).
