Sachin Tendulkar's New Innings: Cricket Legend Joins Hands With Election Commission

Cricket legend Sachin Tendulkar will now bat for Election Commission of India to promote voter awareness and participation. The Bharat Ratna awardee today began the new innings  as the ‘National Icon’ for voter awareness and education for the apex election body. Sachin Tendulkar and the Commission signed a memorandum of understanding for a period of three years at an event organized at Akashvani Rang Bhavan, New Delhi in the presence of Chief Election Commissioner Rajiv Kumar and Election Commissioners Anup Chandra Pandey and Arun Goel.

“This collaboration marks a significant step towards leveraging Tendulkar”s unparalleled impact with the youth demographic for increasing voters’ participation in the forthcoming elections, especially in General Elections 2024. ECI through this partnership aims to bridge the gap between citizens, especially youth and urban populations and the electoral process thereby, trying to address the challenges of urban and youth apathy,” the Commission said in a statement.

Sachin Tendulkar, whose illustrious career with Team India brought him and the country several laurels, expressed his enthusiasm and commitment to the cause in his role as the National Icon for the election organizing body. He said that for a vibrant democracy like India, the youth play a key role in nation building.