Meta Finally Rolls Out Threads In Europe (Image: Unsplash)

Meta finally started rolling out Threads, its text-based app, in the European Union on Thursday, December 14. This development comes months after its global launch in July. This major announcement was made by Meta”s CEO, Mark Zuckerberg. Threads, which is built by the Instagram team, is an application for sharing text updates and joining public conversations.

“Today we”re opening Threads to more countries in Europe. Welcome everyone,” wrote Mark Zuckerberg on Threads. Meta mentioned in its blog that people in the EU can choose to create a Threads profile that is connected to their Instagram account and added that they get the same experience as everyone else around the world. The tech giant also said that people will be able to use Threads without a profile. However, it should be noted that people who use Threads without a profile will not be able to create a post or interact with content. Such users can browse content on the platform, search for accounts, share content via link copying or platform sharing, and report Threads content.

While Meta debuted Threads in July, people in European Union countries did not get access to the platform. On that occasion, Instagram CEO Adam Mosseri told The Verge that it was due to “complexities with complying with some of the laws coming into effect next year.” Even though the Instagram CEO did not mention what “some of the laws” are, it was considered to be a reference to the Digital Marketing Act (DMA) of the European Union. CNN, citing Meta leaders, reported that the company had delayed launching in Europe to ensure it could meet the regulatory requirements in the region. The Threads app is one of the fastest-growing apps of all time, having gained over 100 million users in less than a week after its launch in July.