Maruti Brezza Production Commences At Third Plant in Haryana

The Maruti Brezza is the first model to be produced at Maruti Suzuki’s new Kharkhoda facility in Aryan, which has declared the start of commercial production. Along with the current facilities in Gurugram and Manesar, this facility is Maruti Suzuki’s third in the state, with the foundation being set back in August 2022.

Depending on demand, the Kharkhoda plant’s initial manufacturing capacity of 2,50,000 units may be increased. The Kharkhoda plant, which is situated on an 800-acre plot of land in Haryana, will enable Maruti to produce up to 2.6 million units annually in India. The factory is expected to have an annual capacity of one million units once it is fully operating.

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The current Maruti factory in Gurugram can produce 7,000,00,000 units annually, whilst the Manesar facility can produce 9,00,000 units. There is also Suzuki’s fully-owned plant in Gujarat, which can produce 750,000 units a year.

Enhanced output to aid in regaining 50% of the market
In an effort to reclaim a 50% market share, Maruti Suzuki has previously stated that it will invest approximately Rs 45,000 crore to quadruple its production capacity in India to 4 million vehicles by 2030–31.

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Suzuki Motor recently stated that it needs to “rethink its strategy” in India because the country’s business climate has changed as a result of its shrinking market share and heightened competition. In an effort to regain market dominance in India, Suzuki Motor Corp. intends to invest almost Rs 70,000 crore there over the course of the next five years.

This includes new product introductions in the SUV and MPV sectors, including EVs, in addition to enhanced production capacity. The business is also exploring developing entry-level automobiles with both ICE and EV powertrains. In light of the slowdown in the entry-car market, Suzuki Motor has also lowered its long-term sales forecast for its Indian subsidiary by 15%.

Maruti Suzuki’s new Kharkhoda plant boosts production capacity, aiding its goal to regain a 50% market share. With plans to expand output and invest in SUVs, MPVs, and EVs, the company aims for 4 million annual units by 2030-31, reinforcing its market leadership despite evolving competition.