Air India’s New Manish Malhotra Designed Crew Uniforms
Air India unveils their new collection of newform for the cabin and cockpit crew designed by none other than Manish Malhotra, a celebrated fashion designer. The new uniform will be revealed over next few months by starting to drop from the entry of AIR India’s first Airbus A350 service.
The stunning palette used by the famous designer constitute aubergine, deep red, and burgundy with a little touch of gold. The airline claims the colour palette pays homage to the rich cultural heritage of India.
Introducing our new Pilot & Cabin crew uniforms, an ode to Air India’s rich history and a promise of a bright future.
These uniforms, envisioned by India’s leading couturier @ManishMalhotra, features three quintessential Indian colours – red, aubergine and gold, representing the… pic.twitter.com/Pt1YBdJlMN
— Air India (@airindia) December 12, 2023
Manish Malhotra said his aim was to “create uniforms that captures the essence of India’s diverse culture and traditions while also embodying a modern and sophisticated look”. He said the motive behind adding the “quintessential hues that are symbolic to India” was to make the crew members not only proud, but also to “leave a lasting impression” on the guests letting them know the “warmth and hospitality that India is known for.
“Air India’s crew uniforms are amongst the world’s most storied in aviation history, and we firmly believe that Manish Malhotra’s innovative ensemble will script an exciting new chapter for Air India’s future narrative. It perfectly captures the essence of our new identity, service principles and our pursuit of setting new benchmarks in global aviation”, said Chief Executive Officer & Managing Director of Air India, Campbell Wilson, said Economic Times.
