Amul Increases Price For Fresh Pouch Milk

The Gujarat Cooperative Milk Marketing Federation (GCMMF), the marketer behind the renowned Amul brand, has announced a price increase for fresh pouch milk. Effective from June 3, 2024, the price will rise by approximately Rs 2 per litre across all markets in the country.

This price adjustment, which represents a 3-4% increase in the Maximum Retail Price (MRP), is notably lower than the prevailing average food inflation, according to a press release from Amul. It is important to highlight that Amul has maintained stable prices for fresh pouch milk in major markets since February 2023.

The decision to raise prices stems from an increase in the overall cost of operations and milk production. Over the past year, member unions have also increased the price paid to farmers by approximately 6-8%.

As part of its policy, Amul allocates nearly 80 paise of every rupee spent by consumers on milk and milk products to the milk producers. This price revision aims to sustain remunerative prices for milk producers and encourage higher milk production.