The RTM-Zippo Alliance Redefining Premium Distribution.

In an era where authenticity and coherent customer experiences are paramount, Routo To Market  (RTM) (founded in 2015) has emerged as a global enabler of premium brands, bridging the gap between traditional retail and modern direct-to-consumer (D2C) experiences in India, UK and Australia.

As the official distribution partner for Zippo, the iconic American brand known for its unique lighters, RTM works on how authentic products reach enthusiasts, collectors, and everyday consumers being an official channel for its distribution.

The main attraction is that RTM ensures that Zippo’s legacy of quality and innovation continues to thrive in huge markets like India.

Alfin Andrews: (Founder-CEO of RTM), Hugo M: Executive Vice President, Global Sales & Licensing, ZipCorp, Zippo Manufacturing Company, Sunil Moses: Director, Sales and Operations, Zippo Lighters India Private Limited.

Zippo, a name synonymous with durability, iconic design, and timeless appeal has been a global favourite for nearly a century.

From its windproof lighters to its collectable designs, Zippo has cultivated a loyal community of enthusiasts who cherish the brand not just for its functionality but also for its cultural significance.

Whether it’s the vintage-inspired designs, limited editions, or modern artistic creations, Zippo lighters are more than just utility items they are symbols of craftsmanship and authenticity.

However, in today’s market, the influx of counterfeit and low-quality duplicates poses a big challenge. For a brand like Zippo, maintaining its reputation for authenticity is critical.

This is where RTM steps in. The company leverages its expertise in marketing and distributing premium consumer authentic products to ensure that every Zippo lighter sold is genuine and from the brand.

RTM’s exclusive distribution network ensures that Zippo products are available on major platforms such as Blinkit, Zepto, Flipkart, Tata CLiQ Luxury, and Ajio.

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By partnering with these leading e-commerce platforms, RTM is making it easier than ever for customers to access authentic Zippo products.

One of RTM’s key strengths lies in its ability to create a sincere and transparent ecosystem for premium products.

Through its exclusive platform, Yodragon.com, RTM offers a seamless shopping experience for Zippo enthusiasts. Features like fast and reliable shipping, flexible payment options (including EMI and Cash on Delivery), and an intuitive interface ensure that customers can purchase their favourite Zippo lighters with confidence and convenience.

The partnership between RTM and Zippo is not just about distribution but it’s about addressing critical market challenges.

Counterfeit products have long plagued the premium goods sector, eroding consumer trust and damaging brand reputations.

RTM’s commitment to authenticity ensures that every Zippo product sold through its channels reaches customers’ hands without being a blight on distribution.

Moreover, RTM is redefining the D2C experience by moving beyond traditional sales models by leveraging modern technology and data-driven insights.

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RTM is creating personalised experiences for Zippo collectors, resellers, and wholesalers. This includes streamlined processes, better margins, and tailored support, ensuring that every stakeholder in the supply chain benefits from the partnership.

Zippo’s appeal extends far beyond its practical use. For collectors, Zippo lighters are treasured items, often representing a piece of history or a unique artistic expression.

Limited editions and rare designs are particularly sought after with some pieces fetching major value in the collector’s market.

RTM recognises the importance of this community and is dedicated to enhancing its experience by offering exclusive collections and ensuring the availability of authentic products.

The vibrant Zippo community is also known for its creativity with enthusiasts showcasing intricate tricks and stunts using their lighters.

This cultural phenomenon has further cemented Zippo’s status as a global icon and by partnering with RTM, Zippo is able to connect with this passionate audience in meaningful ways.

Together, RTM and Zippo are setting a new standard for how premium brands can ease the complexities of modern retail.