Mumbai Taj Recognizes As World’s Strongest Hotel Brand By IHCL( image-pixabay)
The iconic Taj hotel has once again reclaimed its crown of the world’s strongest hotel brand. The Indian Hotel Company (IHCL) on Tuesday announced that its “iconic brand”- Taj has been chosen as the World’s Strongest Hotel Brand by Brand Finance. The brand has been recognized as the world’s second fastest-growing brand, after Sheraton’s Four Points.
Its brand value has increased 45% which is $545 million, according to Brand Finance’s ‘Hotel 50 2024’ report. This report recognizes the most valuable and strongest hotel brands across the world.
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As its Brand Strength Index (BSI) improved its score to 92.9 out of 100, the highest brand strength rating awarded by Brand Finance, the brand has now earned an AAA+ rating.
The report states that Taj’s BSI score climbed more than three points and performed exceptionally well across various brand strength metrics, such as familiarity recommendation, and reputation.
Expressing his delightment in achieving this honorary award, Puneet Chhatwal, Managing Director and Chief Executive Officer of IHCL said, “We are delighted for the iconic brand Taj to be honoured as the World’s Strongest Hotel Brand yet again, in its milestone 120th year. Receiving this recognition for four years, thrice as number one in the world, is a testament to the brand’s century-old legacy of pioneering destinations, setting global benchmarks and showcasing Indian hospitality to the world”.
He further added that the achievement they received underscores the trust and affection of the guests and the steadfast dedication and commitment of their colleagues in successfully delivering warm and sincere services.
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“Having demonstrated accelerated and responsible growth, Taj will remain at the forefront of furthering a sustainable and inclusive future for the hospitality industry,” he added.
Meanwhile, Hilton, with a brand value of $11.6 billion, continues to hold its position as the world’s most valuable hotel for the ninth consecutive year.
