Deepika Padukone’s 1.9 Billion-View Instagram Reel Was Just A Paid Ad?
Bollywood superstar Deepika Padukone has set a new social media benchmark by breaking the world record for the most-watched Instagram reel. The reel, a paid partnership with a leading hotel chain, has amassed a staggering 1.9 billion views in just eight weeks, making it the most-viewed reel on the platform globally.
Deepika, who enjoys a massive 80 million followers on Instagram, shared the promotional reel earlier in June. Despite being a simple property showcase, it ignited a frenzy online, reaching nearly two billion plays — an unprecedented feat for any Instagram content creator.
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Fans flooded the comments section with awe and praise. One wrote, “Most-watched Instagram reel in the world!? Queen for a reason!” while another noted, “First time I’ve seen a billion views.” Many highlighted the historic achievement, calling it “Instagram history”.
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This viral triumph adds to Deepika Padukone’s growing list of accolades. She was recently named a Hollywood Walk of Fame star recipient for 2026, joining global icons from film, music, television, and live performance.
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While fans are celebrating the milestone, many users have pointed out that this is also an example of how paid promotions and influencer marketing have evolved on Instagram.
What was once a simple brand collaboration is now capable of generating global buzz, with some suggesting that this could redefine how brands approach celebrity partnerships in the future.
On the work front, Deepika was last seen in Rohit Shetty’s Singham Again. She is set to star in AA22xA6, a pan-Indian sci-fi action project directed by Atlee, and will also appear in the highly anticipated sequel to Kalki 2898 AD.
