Meet Marta Puerto, Whose Resume Is Going Viral (image-Linkedin/Marta Puerto)
Marta Puerto, a Madrid-based marketing manager, found herself amid the sea of job seekers in a competitive job market. However, her journey took an unexpected turn when she decided to take a unique approach to put her skills on display. Refusing to depend on traditional resumes and cover letters, Puerto opted for a more unconventional method – a 1 minute, 42-second-long video posted on LinkedIn.
Within a short span, her video went viral, amassing over 60,000 likes on LinkedIn and attracting the attention of hundreds of employers. The overwhelming response translated into a flood of interview requests, and over 5,000 connection requests on LinkedIn, marking a significant turnaround in Puerto”s job search journey.
For the marketing manager, the decision to create a video resume came from her frustration with the conventional job application process. Despite submitting numerous applications, she found herself trapped in a cycle of automated rejections, unable to progress beyond the first stage of the hiring process. “It was the first barrier that I couldn”t break through,” she said, “And so, I thought, “Okay, I have to do something.””
The highly creative and colourful video shows Puerto speaking in five languages before the screen cuts to “Free trial ended. Book an interview,” and ends with a link to her website.
This PMM from Spain got laid off so she made this video to stand out in the job market and I loveeee itttt. It”s broken LinkedIn! pic.twitter.com/emnEKVe68a
— ✍️👩🍳🤹♀️ (@noheeriye) March 1, 2024
The impact of Puerto”s video, with over 1 million views, extended beyond her own job search journey. She stated in an interview, “I really thought maybe 100 or at most 200 likes from my network. And now I”m getting connections from previous recruiters that had said no to me. And now they”re like “Oh, now I want a piece of Marta.””
Her innovative approach garnered praise from netizens as one user said, “If this young woman does not get a job from this, then we are all doomed.” Another LinkedIn user observed, “We bet all of the companies that rejected your application now regret letting you slip through the cracks!”
