The IPL Media Rights Value Could Touch $50 Billion By 2043, Says Chair, Arun Dhumal (Image: X.com/IPL)
Indian Premier League (IPL) Chairman Arun Dhumal forecasts that the media rights value for cricket in next 20 years is all set to raise more billions. While talking at an event, the RCB Innovation Lab’s Leaders Meet India in Bengaluru, the Chairman said that taking clue from the past, this could be happening by coming 2043 – “If I have to see how it has gone over the last 15 years and if I have to go by estimates going forward, we are expecting media rights to go somewhere close to USD 50 billion by around 2043.”
The IPL’s media rights have gone up from Rs. 6,000 crores to Rs. 48,000 crores. Taking in all the sporting leagues around the world, the IPL now stands second only to the National Football League (NFL) of America. The NFL has entered a media agreement last year, for eleven years for $110billion. About the IPL, the accomplishment and popularity that the team has achieved over the years is expected to lead the way ahead for the team, the Financial express said. Mr. Dhumal added, “now that cricket is becoming part of the Olympics and with the Women”s Premier League taking it to a different level for women”s cricket, I see a lot of hope and light at the end of the tunnel. Because of the way it has been happening for the last 15 years, it is only going to get better,” he said.
In the year 2023, the Board of Control for Cricket in India (BCCI), in a move had divided the TV rights and the digital rights of the IPL between Disney Star and Jio Cinema. The split rights have been given from 2023 to 2027, which would bring in a total amount of Rs. 48,390 crore. Disney’s TV rights came for Rs. 23,575 crore and the Reliance Viacom’s digital rights comes for Rs. 23, 758 crore.
During the course of the talk, while discussing on the role of IPL in shaping the image of India on a global platform, Mr. Dhumal said that with the fan base of the IPL being spread world-wide, glimpses of varied cultures and heritage of India would also be a part for the spectators, reported the ET. “We are a very diverse country in terms of states, cultures and languages being spoken. But this is one platform (IPL) which is rooted so well that you are able to showcase India to the globe,” Mr. Dhumal said, and also added, “IPL is the most-watched cricket league in the world. Personally, I feel IPL is the best Make in India brand we can think of post-Independence.”
