Amazon is set to make a breakthrough in artificial intelligence (AI) technology as the e-commerce giant has developed a new generative AI model that can process images and videos in addition to text. This will reduce Amazon’s dependence on Anthropic which is an AI startup.
According to a report by The Information, Amazon’s new AI model, code-named Olympus is a large language model (LLM) that can understand scenes in images and videos.
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This means that customers will be able to search for specific scenes, such as a winning basketball shot, using simple text prompts. Olympus is expected to be announced at Amazon’s annual AWS re: Invent customer conference next week.
Also, Amazon recently invested an additional $4 billion in Anthropic, a competitor to OpenAI. This investment was made to capitalise on generative AI technology.
📈 Our expanded investment in @AnthropicAI shows our commitment to responsible AI development and democratizing access to cutting-edge technology. All on @awscloud. 🌟🤖 https://t.co/Rsb4vEsouo
— Amazon (@amazon) November 22, 2024
However, with the development of Olympus, Amazon will be less reliant on Anthropic’s Claude chatbot which is a popular offering on Amazon Web Services (AWS).
An upgraded Claude 3.5 Sonnet – @AnthropicAI ‘s latest model – is now available in Amazon Bedrock and delivers across-the-board improvements over its predecessor by:
💡 Adding a new capability in beta for devs to generate computer actions
📈 Scoring higher on SWE-bench Verified… https://t.co/xL5Kc0YB1O— Amazon (@amazon) October 23, 2024
Amazon’s move is seen as an attempt to counter the perception that its competitors, such as Google, Microsoft and OpenAI, have taken a lead in developing generative AI.
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Early in July, Amazon announced that the company is on a mission to acquire through the chip venture rooting on its process to dwindle the dependence on Nvidia chips and tax that currently provides AI cloud business at the company’s web services.
The company intends to aid customers process a large number of data most cheaply and completing elusive tasks in the simplest form.