In a major technological leap, Samsung unveiled its highly anticipated Galaxy S24 series at the Samsung Unpacked 2024 event in San Jose, California. The strategic choice of venue, in the heart of Apple territory, underscores Samsung”s challenge to its rivals in the AI space. The Galaxy S24 series brings forth a vision where smartphones heavily rely on Artificial Intelligence (AI) for everyday functions, signaling a shift toward more intelligent and responsive mobile devices.
Addressing the audience, a Samsung representative emphasized the company”s commitment to “human-centric experiences that make everyday life easier and empower people to unlock their potential.” The launch aimed at initiating a chain reaction, illuminating new possibilities to materialize potential and inspire societies. Samsung”s emphasis on AI aligns with a broader industry trend, where smart devices integrate advanced technologies to enhance user experiences.
One standout feature of the Galaxy S24 series is its integration with Galaxy AI, highlighting Samsung”s focus on leveraging AI for transformative functionalities. Notably, the smartphones feature the cutting-edge Gemini Nano LLM model for on-device AI capabilities. Live audio translation during native calls and live text-to-text translation in 13 languages, including Hindi, are among the standout features that work seamlessly on the device without requiring internet connectivity.
Collaborating with Google, Samsung introduces “Circle to Search,” a feature that employs the functionality of Google Lens to search for highlighted on-screen or camera-captured text. The camera app receives a significant AI boost, offering immediate editing suggestions for removing unwanted elements, such as shadows and reflections. Samsung”s Generative AI feature takes photo editing a step further, utilizing web resources to allow users to alter a photo extensively by moving selected subjects and adjusting angles.
Samsung adopts a hybrid approach to AI, integrating both cloud-based and on-device AI functionalities. The company anticipates the growing importance of on-device AI and acknowledges that the performance of devices must align with the increasing demands of higher-performance AI features.
The Galaxy S24, S24+, and S24 Ultra share common AI-led features, with distinctions primarily in size and camera capabilities. The S24 Ultra boasts a new 5X optical zoom lens paired with a 50MP sensor, replacing the 10X optical zoom from the previous year. AI plays a pivotal role in stabilizing shots across the zoom range, reaching an impressive 100X digital zoom.
Samsung continues to push boundaries with its AI-driven innovations, making the Galaxy S24 series a notable contender in the evolving landscape of intelligent smartphones. The sleek titanium bodies and refined finishes further add to the allure of these devices, signaling a significant stride in Samsung”s pursuit of AI-centric mobile experiences. The launch not only poses a challenge to industry counterparts but also prompts a re-evaluation of AI integration in smartphones, setting the stage for a new era of intelligent mobile devices.