Discount, Incentives Rise On Bikes - This Time It’s From Bajaj

The great grand festival season in India, spanning from Navratri and Dusherra to Onam, Dhanteras, Diwali, New Year, Bhai Dooj, has traditionally been a time of celebration, fasting and feasting. This year, the festivities witnessed a remarkable surge in the automobile sector, signaling a robust economic upward trend. Bajaj Auto Dussehra sale is now open offering flexible offers like EMI, credit card and debit card deals on the Pulsar 125 Carbon Fiber, NS125, N150, Pulsar 150, N160, NS160, NS200 and N250.

Two-Wheeler Segment Takes the Lead: The 2-wheeler category emerged as the front-runner during the festive season, experiencing a substantial year-on-year growth. The numbers tell a story, with unit sales jumping from previous year sales figure. This rise indicates increase in consumer interest and a strong appetite for two-wheeled mobility solutions.

Bajaj Auto is offering discounts of up to Rs 10,000 on select motorcycles under its Pulsar range. The Indian two-wheeler manufacturer has also collaborated with Amazon and Flipkart to provide additional deals giving promotion offers on models such as the Pulsar 125 Carbon Fiber, NS125, N150, Pulsar 150, N160, NS160, NS200, and N250. The 2024 Pulsar lineup has lineup of features like Bluetooth-enabled digital consoles, LED headlamps, navigation, and USB charging ports.

They have announced Dussehra discounts on selected Pulsar motorcycles — including Pulsar 125 Carbon Fiber, NS125, N150, Pulsar 150, N160, NS160, NS200 and N250. The offers can be grabbed with just a click of a button on Amazon and Flipkart. On the official Bajaj website, the Pulsar NS 125 costs Rs 1,01,050 while on Amazon and Flipkart the motorcycle is priced at Rs 1,06,400. Bajaj website is offering a discount of Rs 6759 off and up to Rs 4500 off on credit cards. The NS200 and N250 will officially start from Rs 1,58,976 and Rs 1,51,910 and NS200 is available at the same price on the two e-commerce sites.

The Dussehra discount is supported with cashback offers on models mentioned above and with attractive EMI transactions. But there are some concerning trends in India’s automotive and two-wheeler sector as well. Despite aggressive discounts, and price reduction, customer demand remains sluggish with the inventory levels of two-wheeler dealerships continues to swell. The sales figure could signal deeper issues like the shifting consumer priorities, economic uncertainties affecting purchasing decisions and mis-judgement between product offerings and market demands.