Hyundai Introduces INSTEROID - A Gaming Inspired Concept Car EV
At a launch event in Seoul on April 1, 2025, Hyundai Motor Company introduced INSTEROID, a concept car with a gaming theme that is based on its electric INSTER SUV. From April 3 to April 13, the idea will be on show at the Seoul Mobility Show.
The INSTEROID, which combines the words “INSTER” and “STEROID,” has a wider and longer body, wheels that are suited for track use, a diffuser, wing spoilers, and air vents in the wheel arch. The car’s interior features a roll cage, bucket seats, and a unique instrument cluster that Hyundai claims produces an immersive driving experience.
“INSTEROID is a celebration of pure fun – a journey where we explored new ways to ignite emotion and imagination in every detail. The European design team at Hyundai Motor came up with the idea, which draws inspiration from video games. Drift Mode and an integrated Beat House sound system are among its features. The interior has 3D knit fabric manufactured from recycled yarns, while the outside is completed in soothing white with a single orange highlight.
In April, Hyundai is also planning to create a time-attack game in which players must gather “steroid” goods to turn the INSTER into INSTEROID. In the game “Kartrider Rush+,” the firm announced plans to develop an INSTEROID Kart, expanding its collaborations in the gaming industry, which currently include Roblox and ZEPETO.
Launched last year, the INSTER electric subcompact urban SUV has gained international acclaim and was one of the top three contenders for the 2025 World Car of the Year title. Hyundai intends to extend distribution to markets in Asia-Pacific, the Middle East, and Central and South America by 2025 after initially launching in Korea and Europe.
As a halo model for the INSTER range, the INSTEROID is a component of Hyundai’s effort to increase interest in its production electric vehicles and appeal to younger buyers through gaming links.
Hyundai Motor Company was founded in 1967 and employs more than 120,000 people across more than 200 countries. By investing in technologies like robotics and Advanced Air Mobility and pursuing sustainable transportation solutions through hydrogen fuel cell and electric car technologies, the corporation has been speeding up its transition into what it refers to as a Smart Mobility Solution Provider.
