How Indian Automakers Are Entering The Global Market Through Product Design
For many years, Indian car manufacturers prioritized practicality over style. Automobiles were designed to withstand rough terrain, severe weather, and great fuel economy. However, ambition is just as important to global appeal as resilience. Indian automakers are currently going through a mentality change that extends beyond changes in vehicle design. Indian automakers are now creating statements rather than merely automobiles, demonstrating that an Indian vehicle can compete with international superpowers like Tesla or Porsche. While it appeared improbable a few years ago, a Tata or Mahindra on a dream vehicle list is now a reality.
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In the past, Indian manufacturers had a reputation for adapting international designs to local specifications. That isn’t the case now. These days, companies like Mahindra, Tata, and Royal Enfield prioritize designing for international markets by combining cutting-edge user experience, luxury aesthetics, and the highest level of safety. This strategy is producing impressive outcomes: Tata Motors is aggressively growing its EV portfolio globally, Mahindra is gaining traction in the European and American markets with its tough SUVs, and Royal Enfield has solidified its position in the UK. This change is about “Lead from India” rather than “Make in India.”
But excellent product design is insufficient on its own. Long-term success requires a supportive ecology. Tesla’s success was not just due to its futuristic designs; it also developed a supply chain, infrastructure, and customer trust in EVs. The same is true for Indian brands. Tata Motors and Tata Power are working together to build a vast network of EV charging stations throughout India; Mahindra is investing in battery recycling and charging infrastructure; and Royal Enfield is also heading toward electrification with the forthcoming Electric Bullet. In order to succeed in international markets, these businesses are creating a full ecosystem rather than just making automobiles.
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The next major issue is: Who will become the Tesla or Porsche of India? While Toyota, Hyundai, and Kia are currently the mass-market competitors of Indian automakers, the future may see the rise of an all-electric, ultra-luxury SUV upending the premium market, a performance brand manufacturing sports cars for customers around the world, or a ground-breaking EV startup revolutionizing mobility. These possibilities are becoming more than just pipe dreams, especially considering how quickly Indian automobile design and technology are developing.
Apple only improved its design and created an environment around the smartphone; it did not create it. Now, Indian automakers are following suit. In addition to producing automobiles, they are also establishing trends, making statements, and occasionally surpassing international rivals.
