Qualcomm Is Driving India’s AI, ADAS, Affordable Automotive And Two-Wheeler Innovation
The buzzword these days is artificial intelligence (AI), whether it’s the prospect of job displacement, the viral Ghibli art created by AI, or even the development of clever, ground-breaking technologies. Qualcomm, a pioneer in connectivity and artificial intelligence worldwide, is directing its commercial strategy toward the mobility sector.
By providing a range of AI-powered solutions across all price points, from mass market competitors to ultra-premium brands, Qualcomm is transforming the Indian market. Qualcomm India President Savi Soin talks to Express Drives about how artificial intelligence (AI) brings up a variety of options, whether they be safety, smart, or handy technologies.
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AI is currently used in every aspect of life, but according to Soin, we have only just begun to explore this technology. He goes on to say that it’s far more complicated than it first appears. AI is more than simply a trendy new technology that everyone is attempting to use. In fact, it offers up a universe of clever answers to actual situations. AI is providing cutting-edge safety features in the automotive industry, such as minimising collisions and maximising traffic flow. Whether we’re using AI effectively is the question, not if there is too much of it.
Many people will be shocked to learn how AI may truly be a guardian angel if we set aside the applications we see on well-known social media sites and dig deep into the technology’s unrealized potential. By tackling driver weariness and sleepiness on the road, Qualcomm is putting safety first in the automobile sector.
Every one of us has taken an early-morning taxi to the airport and observed the weary and sleep-deprived driver dozing off. The intelligent technology instantly provides warning messages after tracking the driver’s activities, such as eyelid movements, continual steering correction, and delayed replies. This technology makes Indian roadways safer, and the firm is committed to offering a variety of smart safety nets.
Having been in the business for more than 20 years, Qualcomm is improving user experience and safety to reshape the two-wheeler market. Royal Enfield and Qualcomm have teamed together to create the Flying Flee, the company’s first-ever electric motorbike.
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It is one of the first to provide real-time connectivity and intuitive user controls thanks to its integration with Qualcomm’s Snapdragon QWM2290 system-on-chip (SoC) and Snapdragon Car-to-Cloud Platform. Qualcomm thinks that by improving Advanced Driver Assistance technologies (ADAS) and providing cutting-edge navigation technologies, this will also push the frontiers of safety.
Qualcomm has thrown aside the old strategy rules since it offers mass market players a wide range of features instead of just a few fundamental ones. The Snapdragon Digital Chassis, a flexible framework for connected cars, makes all of this feasible. In order to expand breakthroughs across both premium and low-cost car sectors, Qualcomm, according to Soin, uses a “single technology roadmap,” utilizing its mobile technology (IP) and adapting it for automotive application.
