"Forgotten Their Roots": Aamir Khan On Why Hindi Films Are Struggling In Theaters (Image-Instagram/aamirkhanproductions)
Renowned actor Aamir Khan has criticised the Hindi filmmakers for forgetting their roots while expressing his views on why Hindi films are not doing well at the box office, as their South counterparts mint money.
On Sunday, while addressing his fans at a press conference of PVR-INOX’s Aamir Khan: Cinema Ka Jadugar, he said the reason behind the success of South cinema lies in its directors tapping into strong emotions in their stories, something filmmakers up North have forgotten.
In the session, which was moderated by the renowned filmmaker Javed Akhtar, Aamir Khan was asked why South films are working in theaters while Hindi films are struggling.
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Expressing his opinions on this question, Aamir said that the writers or directors in Hindi have been trying to entertain the audience but had forgotten their roots.
He further detailed his opinion, saying, “There are finer emotions, then there are baser emotions. Revenge is a strong emotion. But doubt is a light emotion; it’s a less attractive emotion. Anger, love, revenge. We (Bollywood) are choosing to talk about different aspects of life. We’re not sticking to the broader strokes.”
The actor-producer also believes that the South is giving more space to massive films through single screens, whereas Hindi filmmakers are catering to multiplex-going audiences, which represent a smaller section of viewers.
“When multiplexes came, there was talk in the film industry that the audience is changing and its (multiplex) audience is different. It had started growing very strongly. Then, there was a certain genre of film that was being made, which was called multiplex films. This is a multiplex film, and this is a single-screen film. The South films are what we typically used to call single-screen films—mass, very hard-hitting, very broad strokes. I think maybe the Hindi filmmakers tried to go more towards multiplex films,” he added.
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Commemorating the 60th birthday of Laal Singh Chaddha actor, PVR INOX has announced a special film festival titled Aamir Khan: Cinema Ka Jadugar to celebrate the star and his contribution to Indian cinema. This film festival will showcase the most iconic films of the actor from March 14 to 27. Aamir and Javed Akhtar are collaborating next on the actor’s upcoming film production, Lahore 1947, headlined by Sunny Deol.
