Fans were elated to see the whole agency feting BTS' debut anniversary and the return of Jin which is scheduled on June 12, hence the phrase "Right Sticker Right Place" began trending on X. (Image: Instagram @jungkook)
On Tuesday, June 11, HYBE Labels’ headquarters in Seoul, South Korea, plastered the word APOBANGPO over its buildings. It was a part of the celebration of the 11th anniversary of BTS’ 2024 FESTA as Jin returned from his mandatory military service. The word is an acronym shared between BTS and their ardent followers reflecting fandom and thrilling relationship with each other. The expression, which was first used by Jungkook, translates to “ARMY Forever, Bangtan Forever.”
This creative and heartfelt display, which will be up from June 11 to June 30, was the brainchild of BTS’ leader, RM.
“apobangpo” at the hybe building which bts alone built it with their blood, sweat & tears. the history is right there and no one can change it. i know that’s right. pic.twitter.com/uSzjY1ZIzW
— bts lover ⁷ (@itsbtszone) June 10, 2024
The idea emerged in 2023 during the planning for the Festa celebrations, an annual event treasured by both BTS and ARMY to commemorate the group’s debut on June 13. In a FESTA video, RM suggested adorning the HYBE headquarters with the phrase, garnering enthusiastic approval from his fellow members.
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Fans were elated to see the whole agency feting BTS’ debut anniversary and the return of Jin which is scheduled on June 12, hence the phrase “Right Sticker Right Place” began trending on X.
On June 13, BTS celebrates their debut anniversary, known as BTS FESTA, with events and releases like new music, content, and merchandise. This year, the 11th anniversary is different because the members are currently enlisted in the military. Despite their absence, they still prepared some special surprises for their fans, the ARMYs.
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Jungkook released his single, Never Let Go, expressing his undying and deep love for ARMY, and a 2024 BTS FESTA Livestream was also rolled by BigHit Entertainment, where fans revisited three of the group’s finale concerts. However, the celebrations didn’t halt there. HYBE took the fete a step further and slicked up “APOBANGPO” across their headquarters building as they awaited the celebration to begin.
