Woman Gets "Miss You, Says i-Pill" Notification From Zepto, Internet Reacts
Zepto, a Bengaluru based quick commerce platform, has found itself in a controversy after sending an unsolicited and inappropriate notification to a customer.
The e commerce platforms which often send quirky notifications to attract customers sometimes often cross its boundaries, it seems.
Recently, a customer named Pallavi Pareek shared her concern over the system of the e commerce platform on encountering a strange Zepto notification.
Pallavi Pareek on her Linkedin post shared a screenshot of the shocking notification of Zepto, which reads, “I miss you, Pallavi. Says i-Pill emergency contraceptive pill,” followed by three teary-eyed emojis.
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Shocked by this inappropriate message, the user took a screenshot of the notification and posted it on her LinkedIn profile. Highlighting the inappropriateness, she also tagged Zepto and its supporting team.
Expressing her concern, she wrote, “Dear Zepto and Zepto Cares team. So many things wrong about this. One, I have never ordered an emergency pill from you. Even if I did, you should know that this is not something that should be missing me or I should be missing it. You want me to have a need of taking an emergency contraceptive? But most important why am I getting this when this order has never been placed with you.
“As a professional working in the field of workplace sexual harassment prevention and Diversity, Equity, and Inclusion (DEI), Pareek pointed out that Zepto’s messaging lacked sensitivity and crossed an ethical line. “Messaging is right only if it is sensitive or humorous or has some logic to it. I draw a line when your notifications are flirty or trying to be sleazy cheesy. But this is a little too much.”
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Making her point loud and clear, the user ended her post with a note stating, ” just to keep it right- I love Zepto as an app. They are a huge backbone to my life considering I rely heavily on such apps to place orders. This post is to highlight the flaw in mindless logic and copy and not against ipill promo or availability.”
Responding to this concern raised by an user, Zepto issued an apology. “Hey Pallavi, We messed up, and for that, we’re truly sorry. We understand how thoughtless and potentially harmful it was.” it said.
The company further assured customers that they had taken immediate action to address the issue and had corrected the error and retrained their team to prevent such mishaps in the future.
