'6E Shuffle': Spotify, Indigo Partnership Offers Personalised Playlist To The Flyers (Image-Website/Indigo)
Here comes a new update in the travel world. IndiGo and Spotify have teamed up to introduce 6E Shuffle, an exclusive travel playlist for users based on their preferences and journey details.
So, what does the 6E Shuffle feature of Spotify intends to offer? Through this exclusive partnership, travelers can enjoy personalised playlist tailored to their destination, mood and genre preferences. And this playlist will become available once the user download the Spotify app.
Read Also: Google For India 2024 Set To Kickoff Today: What To Expect
Moreover, as the part of the collaboration, the airline also offers a four months of complimentary Spotify Premium access to the customers who book and travel directly with Indigo.
Also, the global audio platform will recommend travel destinations based on the listener’s music tastes. Information about these cities can be found on IndiGo’s destination pages.
About the new collaboration, Neetan Chopra, Chief Digital and Information Officer of IndiGo said, “We are delighted to announce our collaboration with Spotify to offer our customers a one-of-a-kind travel experience with a complimentary 4-month subscription and personalised playlists. Travel and music are interconnected, and this partnership reflects our commitment to meeting the ever-evolving needs of our customers and enabling memorable journeys.”
Read Also: Google’s AI Pioneers Nobel Prizes Stir Debate On AI Research Dominance
Speaking about the collaboration, Neha Ahuja, Director of Marketing, Spotify India said: “Music is an integral part of travel, whether for work or holidays, and our partnership with IndiGo is so relevant because it allows us to tap into existing and new users”, quoted by Indian Express.
This advancement would be a delightful treat to customers, especially to the Gen Z’s. Because Spotify’s data shows that in India, travel-related music is searched over 22 lakh times per month, with the majority of searches coming from Gen Z listeners aged 18–24. These searches are most common between 3-4 p.m., with a peak in travel-related searches occurring on April 20 of this year.
