Elon Musk, X’s CEO announced plans on Saturday to introduce major changes to the platform’s algorithm and user experience. The updates are said to prioritise content that maximises “unregretted user-seconds” and offers users more control over their feeds.
In a tweet, Elon Musk announced an impending algorithm update designed to highlight more informational and entertaining content. He said that the changes which will be detailed by the company’s engineering team, aim to address the issue of negative content dominating user feeds.
An algorithm tweak coming soon to promote more informational/entertaining content. We will publish the changes to @XEng.
Our goal is to maximize unregretted user-seconds. Too much negativity is being pushed that technically grows user time, but not unregretted user time.
— Elon Musk (@elonmusk) January 4, 2025
Musk explained that the goal of X is to maximise “unregretted user-seconds,” which refers to the time users spend on the platform without feeling regretful or unhappy.
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He noted that too much negativity is being pushed on the platform, which technically grows user time but not “unregretted user time.”
To address this issue, X is working on features that will allow users to dynamically adjust their content feeds. This move could give users more flexibility to tailor their experience to their preferences at any given moment.
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Taking to the X platform he wrote: “We’re also working on easy ways for you to adjust the content feed dynamically, so you can have what you want at any given moment.”
We’re also working on easy ways for you to adjust the content feed dynamically, so you can have what you want at any given moment
— Elon Musk (@elonmusk) January 4, 2025