Bengaluru: Flipkart Offers Auto Rides for Just Rs 1, Goes Viral (Image; Flipkart)
India’s largest e-commerce company Flipkart has launched an incredible campaign in Bengaluru that offers auto rides for just Rs 1. This exciting offer is part of their promotional strategy introduced ahead of the Big Billion Day sale to encourage users to adopt Flipkart’s UPI payment mode on September 27. The platform has unveiled its Big Billion Days on the app already on September 30.
Flipkart partnered with local auto drivers to set up stalls in key areas in Bengaluru to help commuters book auto-rickshaws during peak hours. According to Flipkart, the response was overwhelming with many residents quickly booking their Rs 1 rides to explore the city ride.
Also, the campaign went viral on social media with people queuing up for the affordable rides and creating humorous memes. Users even praised Flipkart’s innovative marketing move saying it made life easier and more convenient at least for a ride.
Flipkart UPI gave Auto at Rs 1, now I am expecting them to give iPhones at an unrealistic price during BBD. Too much to ask? Watch how Flipkart UPI changed the game!#RideWithFlipkartUPI#TheBigBillionDayshttps://t.co/5GE13rTtZx
— HARSH ⚡ (@harsh_jaipurkar) September 28, 2024
Some social media users joked and created memes on account of this Rs 1 autorickshaw ride: “Flipkart UPI made auto rides possible, but getting a reply from my crush is still impossible!” An X user commented that the company’s marketing team deserves a raise and others requested Flipkart to extend the offer to other cities, saying, “We also face auto rejection, please listen to us, Flipkart UPI!”
NGL but Flipkart UPI chose the best possible city to offer ₹1 auto rides. Their marketing team deserves a raise for creating such hype for FK UPI ahead of BBD.
Watch how Flipkart UPI changed the game!#RideWithFlipkartUPI#TheBigBillionDayshttps://t.co/eG5qh09BpH— Lokesh Saini🚩 (@LokeshVirat18K) September 27, 2024
So Flipkart UPI woke up and casually told the people of Bengaluru that they no longer needed to worry about Auto ride rejection. It’s a great marketing move in my opinion. 🐐Watch how Flipkart UPI changed the game!#RideWithFlipkartUPI#TheBigBillionDayshttps://t.co/yiqrkpLvcz
— naina🍀 (@kyayaarnaina) September 27, 2024
Also, read| It Is Raining Two-Wheeler Discounts In Flipkart’s Big Billion Days Sale
