Microsoft Partners With Semafor For AI-Assisted News Content (Image: Pixabay)
Microsoft has announced a partnership with media platform Semafor to help journalists work with generative AI in content production. Microsoft informed that they have launched several collaborations with news organizations to adopt generative AI.
The software giant said that they will work with Semafor, the US-based media platform, to make use of AI tools to assist journalists in their research and source discovery. “Semafor will work with us to harness AI tools to assist journalists in their research, source discovery, translation, and more with Semafor Signals, helping journalists provide a diverse array of credible local, national, and global sources to their audience,” wrote Microsoft in its blog post.
With the new collaborations, Microsoft is aiming to help organizations identify and refine the procedures and policies to use AI technology responsibly in newsgathering and business practices. Microsoft also mentioned in its blog post that the partnership helps build sustainable newsrooms and can identify ways AI can help create efficient business practices.
Apart from Semafor, Microsoft has also announced collaborations with the Craig Newmark Graduate School of Journalism, the Online News Association, and the GroundTruth Project. Microsoft said that each organization will have access to Microsoft experts, technology, and support this year.
Notably, this deal comes at a time when the New York Times has sued Microsoft and OpenAI over copyright infringement. In December 2023, the US-based newspaper filed a lawsuit claiming that both tech giants are using millions of the newspaper’s articles without permission to help train the chatbots. The New York Times was the first major media organisation to sue AI companies over copyright infringement.
The organisation also alleged that Microsoft and OpenAI models create content similar to that generated by the newspaper. However, OpenAI said that they disagree with the claims in the New York Times lawsuit. “We regard The New York Times’ lawsuit to be without merit,” said the ChatGPT maker in a blog post in January.
